My Roots. I am the wonderful product of immigrant Germa-Mex parents. In particular, a strong German mother—an intuitive, highly spiritual woman who would give her all to serve others, who I am forever grateful for. My father, on the other hand, was the resilient risk-taker and always encouraged me to believe in myself. He pushed me to become the strong entrepreneur I am today. My cultural background deeply influences my love for people, languages, and cultures, and propels me to encourage teams and individuals to be curious, observe, and learn all parts of themselves. My Germa-Mex upbringing ingrained my three most fundamental core values: inspiration, connection, and community.

The Company. I founded EmpowHer LA (now EmpowHer Purpose), an integrated business and wellness community network, after incubating the idea with my first women’s group for seven years. EmpowHer LA was born in November 2017 by my passion and desire to serve women in their transitions, seeing them strive to reach their goals and dreams. It wasn’t until my mother fell ill with Alzheimer’s that I took the steps to bring my idea to a larger audience. So many talented women sit with gifts and ideas at their feet, waiting… I knew I would never forgive myself if I didn’t try to bring this concept forward. I was determined to launch.